Book description for Amazon in English (Book’s Description)

Once a book has been written, edited and prepared for publication, one critically important element is still left: the book description for Amazon in English, the Book’s Description. It is what meets a potential reader on the Amazon KDP page, shapes the first impression, answers the question why this book in particular and, most importantly, pushes them to click the Buy Now button.

This matters especially in the English language market, where competition is far higher than in other segments. Below we look at how to create an effective English description for a book on Amazon that works not only as a presentation but also as an SEO tool for promotion in the internal Amazon search.

Why the English description matters

At first glance the description of a book on Amazon may look like a formality, a simple block of text to fill the page. In reality it does far more than inform. It is one of the strongest selling tools in the whole Kindle Direct Publishing system.

First, the description is part of the marketing funnel and has to capture the attention of a reader who lands on the book page for the first time. In a few seconds the text has to answer one key question: why should I buy this particular book? This is where the first emotions, expectations and readiness to buy are formed.

Second, the description is an indexed part of the page, which means it is taken into account by the Amazon algorithms in search. If the relevant key phrases are placed correctly, the book has a much better chance of appearing in the top rows of the results. That matters especially in the English language market, where competition for the attention of a reader is many times higher than in local language niches.

So a well written English description does several jobs at once:

• It shows the value for the reader. It has to explain clearly what problem the book solves, why it is useful or gripping and what the reader gains by reading it.
• It creates emotion or interest. Good copy is not a list of topics. It is a story the reader wants to step into, or a challenge they want to take up.
• It highlights what is unique about the book. With the right wording the description sets the edition apart from dozens of similar ones straight away.
• It includes keywords for search ranking. This means weaving the search queries into the text organically, above all into the first 100 to 150 words, where they carry the most weight for the Amazon algorithm.

In short, if you are serious about selling your book on the English language Amazon market, a well written description in English is not an optional extra but a necessity.

What a good book description in English looks like

For a book description on Amazon in English to do more than inform and actually sell, it has to meet a number of important criteria. A successful description works as marketing copy, as an SEO tool and as an impulse trigger for the purchase. Here is what a good description looks like:

• A gripping first paragraph. The most important part of the description is the first two or three sentences. They are what shows on the book page before anyone clicks Read more, so their job is to grab attention, create emotion or name a problem the reader recognises.
• Structured, visually comfortable text. Short paragraphs, bulleted lists, subheadings and bold key phrases make it far easier to read.
• A clear statement of the benefit for the reader. It is not enough to retell the content of the book. The description has to answer the question: what will I get out of reading this? That may be new knowledge, practical tools, an emotional experience or motivation.
• SEO optimisation. The description has to contain the relevant keywords that potential readers use to look for books. They have to be placed organically, keeping the text natural and logical.
• A clear call to action. At the end of the description you should always add something along the lines of “Scroll up and click Buy Now to begin your journey today”. The reader has to be told literally what to do next.

How we create an English description for Amazon KDP

Our team prepares the description in several stages, from studying the subject of the book to the final edit by a native speaker.

An example description in English (extract)

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