Creating or editing a book description for Amazon KDP

A book description on Amazon is not just a few sentences about the plot or the subject. It is the main sales tool, and it works for you every day and every hour. Even if you have put a great deal of effort into writing and printing the book, a badly worded or simply weak description can spoil the impression and scare a potential buyer away. In today’s book business on Amazon it is often the description that decides whether the book ends up in the shopping cart.

When someone opens the page of your book on Amazon, the description is what catches their eye after the title and the cover. If that text does not connect emotionally and does not make the value of the edition clear, the reader simply closes the page and goes looking for another option. A strong description is the bridge between curiosity and a purchase.

Why it is worth investing in a professional book description

A book description is a miniature presentation that sells. In the world of book publishing on Amazon there are plenty of examples of interesting and profound titles that stayed unnoticed among thousands of competitors purely because of an unpolished description. A professionally written text will help you:

• spark curiosity and emotional involvement in the reader;
• give a complete understanding of the subject of the book and of its value;
• show the unique advantages of the edition against the competition;
• convince the reader to buy the book right now.

For anyone who wants to grow a book business on Amazon and to earn steady sales, a strong description is a basic and mandatory part of the marketing.

The most common mistakes in writing a description

Many authors, even experienced ones, make the same mistakes that sharply reduce the effectiveness of a description:

• wording that is far too general and reads like a school essay;
• a focus on the author’s own feelings instead of the benefits for the buyer;
• a dry retelling of the plot with no emotion and no intrigue;
• the absence of a clear structure: hook, benefit, call to action;
• ignoring the HTML formatting that Amazon supports and that can be used to make reading easier.

Because of mistakes like these, even the most interesting books can lose their chance of finding a reader.

The stages of work on the description

Assessment of the current text

We analyse your draft or your finished description. We check whether it meets the requirements of the platform, whether the emphasis is placed correctly, whether the keywords are there and how the text affects a potential buyer. This shows what can be left as it is and what needs to be improved or rewritten from scratch.

Writing the text with effective formulas

In our work we use proven marketing models:

• AIDA (attention – interest – desire – action) – ideal for most genres.
• BAB (before – after – bridge) – a good fit for non fiction.
• PAS (problem – agitation – solution) – effective for business and motivational literature.
• FAB (features – advantages – benefits) – helps to convey value through the specific qualities of the book.

Optimisation for the Amazon algorithms

We integrate the keywords in a way that increases the visibility of the book in search without overloading the text. We also advise on the choice of categories, subtitles and metadata that improve the position of the book in the search results.

Formatting in HTML

Formatting makes the description more convenient and more appealing for the reader. Paragraphs, lists and highlighted key points all help a person read the text to the end and feel the urge to buy the book.

Which books the service suits

We work with every genre, including:

• business and expert literature;
• self help;
• novels, novellas and short stories;
• children’s books;
• cookery editions;
• books without text (notebooks, colouring books, journals).