Annual support for your Wikipedia page

Does your Wikipedia page really work for you? Many authors, experts and businesses are proud that they already have a Wikipedia page. But the page needs annual support. A year or two goes by, and it turns into a dead business card:

• the text still holds old facts that stopped being relevant long ago;
• new books, awards, talks or products are not mentioned at all;
• the sources contain outdated links that no longer open;
• outsiders start editing the page, adding doubtful facts or negative material.

As a result you are on Wikipedia, but you look as though you stopped developing long ago. This holds back trust and creates a false impression of your career.

The problems felt by owners of forgotten pages

1. A book author: a new novel or business bestseller is already on sale, while Wikipedia still describes a debut from ten years ago. Readers think you stopped writing long ago.
2. An expert or a coach: you launch new programmes, and there is not a word about them in the article. Your audience decides that you have lost relevance.
3. A politician or a public figure: competitors take their chance and add unverified data. You lose the trust of voters.
4. A blogger or an influencer: advertisers check the page and see old statistics or no recent mentions. There are fewer contracts.

Why regular support matters

Wikipedia is not a static encyclopedia. If a page is not updated for a long time, it risks being:

• marked as outdated,
• questioned because of a lack of sources,
• deleted by administrators for failing to meet the criteria.

And this is exactly what many people do not realise: a Wikipedia page is easier to create than to keep.

Why you should not put it off

Every year without support means a loss of trust. Clients and partners get used to seeing you as an expert of the past, even if you are at the peak of your career right now. You focus on your books, courses and projects, while Wikipedia automatically strengthens your status in Google.