Book launch producing

Our publishing house offers authors a full cycle of marketing, media presence and sales: from warming up the audience to an explosive release and long term sales of the book. Why does the launch, and the producing of that launch, matter more than the writing? In today’s world writing a book is half the job. The other half is launching it so that it sells, gets heard, spreads and opens new doors for the author. The problem is that 70% of authors make the same mistake: “I will write it, and then the book will find its reader by itself.” That is a myth. A book does not sell itself. What sells it is the launch, properly built, thought through and systematic. A launch is:

• strategy;
• content;
• warm up campaigns;
• media presence;
• work with the audience;
• advertising;
• the presentation;
• PR;
• sales mechanics.

Without all of this a book simply sits on a shelf. With a launch it works as an instrument of influence, sales and brand growth.

Who this service is for

1. For non fiction authors;
2. For entrepreneurs who use a book as a marketing tool;
3. For psychologists, coaches, experts and consultants;
4. For those who want to scale a personal brand;
5. For those who want to enter the market loudly;
6. For authors who have no time or no experience in launching a book properly;
7. For experts who want to monetize their book through courses and consultations.

The main pain points that launch producing solves

• “I do not know how to launch a book.”
• “I do not understand how to bring the audience to the release.”
• “I am afraid the book will not sell.”
• “My audience is small, is a launch even worth it?”
• “I do not know how to run a warm up.”
• “How do I put together a book presentation?”
• “How do I make people buy consultations or a course after the book?”
• “How do I make the marketing go viral?”

A launch is a profession. The author should not have to do it alone. The producer’s job is to make the launch strong, effective and profitable.

What the author gets from launch producing

1. A strong media debut.
2. High first sales of the book.
3. Visibility in the niche.
4. The attention of the audience.
5. A flow of new readers.
6. PR reach.
7. Growth of the personal brand.
8. Lead generation for courses.
9. A clear sales system.
10. Full control over the process.

And the most important thing: a launch makes the author’s name. A book without a launch is a PDF. A book with a launch is an event, a brand, an instrument of influence and the start of an author’s career. A well run launch can:

• make the author known,
• bring in the first 1000+ readers,
• increase sales by 5 to 20 times,
• become a leap into media presence,
• turn the book into a source of income.

Why is this one of the most important services in author producing? Because a strong launch means:

• sales;
• media presence;
• reputation;
• being remembered;
• opportunities;
• clients;
• courses;
• scale.

A book launch is not just marketing. It is the moment an author is born in the public space.