Printing and production of catalogues at a printing house

Doing business in any field in the modern world is impossible without printed catalogues. They are one of the most effective carriers of advertising and information. With a catalogue, clients, business partners and investors can familiarise themselves with the products a company manufactures and with the list of services it provides. A visual presentation shows the activity of the firm and introduces samples of its products, and it is after such an acquaintance that a potential client usually decides to make a purchase or to start cooperating.

Types of catalogues

A catalogue (from the Greek word for “list”) is a listing of information about objects – in simple terms, a list of goods or services with their description. It is developed and published to introduce a potential audience to those objects and to make it easier to search by one criterion or another.

This effective marketing tool comes in several kinds, depending on the concept behind it.

Advertising catalogue

An advertising catalogue pays special attention to particular items and offers. To attract customers it is worth adding various promotions, special offers and discounts to the content, but the main task remains to introduce the company and its assortment.

Image catalogue

Its purpose is to make the brand recognisable and to promote it as a leader among competitors. While the first type puts the emphasis on the goods, here the focus is on the brand – the manufacturing company itself. This way the company can present its advantages, production capacity and achievements. Our printing house produces such catalogues at an affordable price. The main priorities in developing the concept and design are originality, creativity, style and quality of execution.

Periodical catalogue

Such publications come out regularly – every week, month or six months. When printing a product catalogue, up-to-date price information is included, along with changes in stock levels and new items or varieties. Information about promotions, sales and seasonal discounts is also kept current, so the catalogue performs a marketing function.

Printing an advertising catalogue is an excellent opportunity to introduce a potential client to your company, brand and range of goods or services.

Features of catalogue design

Many of our customers have seen for themselves that a catalogue is a powerful advertising tool, provided its cost does not strain the budget. This type of printed product attracts the customer’s attention and increases brand loyalty. The most important thing is to settle on a colourful, bright design that matches the company’s concept.

The design is determined by the type of catalogue chosen, and only after that is the content of the publication selected. Such well-produced publications are a mandatory element of the marketing strategy of any self-respecting company.

When ordering catalogue printing at the Kavun printing house, do not forget about the large number of colour pages with detailed illustrations and photographs. Our creative team will offer design development of any level of complexity, and our designers are ready at any time to start work according to the client’s stated requirements and wishes. By entrusting the creation of the catalogue layout to our specialists you can be confident about both the quality and the deadlines.

Do you already have a prepared layout? Then start by checking a few requirements that need to be met in order to obtain bright, high-quality printed products:

• the catalogue layout must be supplied in PDF format;
• the number of pages in the catalogue must be a multiple of 2;
• a 5 mm bleed is left on each side.

In some cases the layout you provide needs correction. The technologists of our printing house perform this service for a separate fee to achieve the best quality of the finished catalogue.

Important: a successful printing result depends on a well-prepared layout.

Features of urgent catalogue printing and production

As a rule, this kind of advertising print product contains many colour illustrations. To obtain high-quality prints the key decision is the printing method, and we offer the following options.

Digital printing

It is best to print a catalogue in small and medium print runs on digital equipment. The advantages are efficiency, saturated colours and an affordable price. This is also an excellent solution for checking the typesetting, proofing the content, assessing the binding quality and evaluating the design.

Offset printing

An ideal way to produce a large print run. It also allows metallic or fluorescent inks to be used alongside standard colours. The larger the print run, the lower the cost per copy.

Risography

For a modest budget we offer an inexpensive option – printing on a risograph. In this case, however, only up to four colours are used.

Our printing house is equipped with modern printing machinery, which makes urgent high-quality printing possible. Entrust the printing and production of custom catalogues to professionals and you will receive a printed product that meets all the requirements of modern printing.

Our offers for printing and producing catalogues

Producing product catalogues is one of the most responsible tasks of any printing house, including ours. This kind of printed matter is the most important one for selling many types of production: it is while looking through a catalogue that a potential client decides to buy. Accordingly, it is very important to convey information about the product as clearly and attractively as possible.

Paper catalogues are found everywhere. They can:

• be handed out during presentations and advertising campaigns;
• be sent by post in envelopes;
• be delivered in person to existing and potential clients;
• be distributed through letterboxes;
• be given out free of charge in stores.

An advertising product catalogue can have the following characteristics:

1. paper for the inner block and the cover from a wide range;
2. colour scheme from 1+0 to 4+4;
3. format from A6 to A3;
4. print run from 1 copy;
5. binding – adhesive perfect binding, staple or Euro-staple, spiral;
6. additional options – lamination, UV varnishing, die-cutting, foil stamping.

Calculating the cost of printing and producing catalogues

The price of printing and producing a catalogue depends directly on its purpose. When the publication is intended for mass distribution in public places, affordable paper options and simple printing methods with minimal colour are used, so each copy is cheap, and as the print run grows the price per copy automatically falls.

To arrive at an accurate price for catalogue printing we need to make an individual calculation, and our managers will need all the production parameters. Fill in the order form and specify the basic parameters of the catalogue.

Besides calculating the printing itself, we can develop the design of your future catalogue at your request. The effectiveness of advertising materials comes down to the right ratio between the cost of creating them and the benefit received: printing a catalogue or brochure affordably means getting the maximum effect for the minimum money.

What our clients get

Technical progress in printing moves forward rapidly: new technological solutions appear every year and new equipment is released. This allows us to keep improving and to introduce new methods so that we can offer customers the best price-to-quality ratio. A modern catalogue consists entirely, or almost entirely, of colour pages, and it is the bright illustrations that attract the attention of potential consumers. It is equally important to present the complete list of goods or services in a competent, structured way so that it is easy to scan and holds attention. If you wish, real photographs are inserted during layout. Only such an effective product can influence potential consumers.