Content producing for the author and promotion of the book
A book is not the end but the beginning of a media presence: the reader wants to see not only the text but the personality of the author on social media. Content producing is strategic communication before the book comes out, during the release and after it. You receive a content strategy, a matrix of subjects, Reels scripts, selling content and a ready content plan for 30 to 90 days.
- A content strategy for the author and a matrix of up to 50 subjects
- Reels scripts, from 20 to 100+
- A warm-up before the release and content for the launch period
- Repurposing of the book on social media
- A content plan for 30 to 90 days
Content producing for an author and promotion of the book is a complete system for creating content for social media, Reels, texts, videos and warm-up campaigns, which allows the author of a book to become a public and recognisable figure and to sell their products through the book. In the modern world a book is not the end but the beginning of a media presence. The reader wants to see not only the text in the book but your personality on social media as well:
- how you think,
- how you speak,
- how you look,
- how you created the book,
- how you work with clients,
- what meanings you carry,
- what your experience in life and in business is.
Content producing is the continuation of the book on social media. It is the strategic communication of the author with the world:
- before the book comes out,
- during the release,
- after the release,
- during the launches of courses and consultations.
The model of publish a book and people will find it themselves no longer works. What works is the model in which the author creates a powerful wave of information and the book becomes its centre.
The main points of the service
Who this service is for:
- For non-fiction authors.
- For entrepreneurs who write a book as a business instrument.
- For coaches, psychologists and experts.
- For those who are launching a course after the book.
- For those who want to grow a personal brand.
- For those who want to sell through content.
The main pains that content producing solves:
- “I do not know what to post.”
- “I do not know how to show myself as an author.”
- “The content does not sell and does not get reach.”
- “I do not know how to shoot Reels.”
- “There is no system, the structure is chaotic.”
- “All I get is likes from friends and no leads.”
- “I am no good at showing myself.”
- “I have no time to think about content.”
- “I cannot connect the book and Instagram.”
- “I do not know how to warm up the audience for the book and the course.”
A content producer takes all of this on.
The results of working together
What the author gets after content producing:
- A clear content system that works for 3 to 6 months.
- Professional scripts for Reels.
- A strategic content plan.
- Clear positioning on social media.
- Ready texts.
- A media identity.
- Clarity about what to publish and when.
- Strong content built around the book.
- A flow of leads through Instagram and Telegram.
The long-term effects for the author:
- the personal brand grows;
- the reach increases;
- the audience becomes more active;
- the book sells regularly;
- programmes, courses and consultations get under way;
- the author looks professional and systematic;
- expertise that people trust takes shape.
Why this is one of the key services in author producing. Because today a book on its own sells nothing. What sells is content that reveals the author and leads the reader to the book, the products and the services.
Content producing transforms the author from a person who has written a book into a public expert who is listened to, read and bought from.
What's included in the service
A content strategy for the author
We create 3 to 5 strategic directions of communication, the mission of the content, the values that need to be communicated, the style and tone of voice, the content backbone of the author, the image the audience sees and strong positioning on social media.
Building a content matrix for the author (up to 50 subjects)
We define the directions: expert and personal content, content from the book, Reels formats, warm-up campaigns, rubrics, stories, behind the scenes of the writing, work with the audience, observations, storytelling. The matrix can be used for months ahead.
Creating Reels scripts (from 20 to 100+)
Reels are the main engine of an author media presence. We create short scripts of 5 to 15 seconds, long Reels of up to 60 seconds, clips built on phrases from the book, and emotional, provocative, educational and lifestyle formats, all of it tied to the book and the positioning of the author.
Selling content
We create content for the book launch, content for warming up a course, elements of a sales funnel, storytelling that leads to the product, Stories scripts and calls to action. The content starts bringing enquiries.
Content from the book (repurposing)
We extend the life of the book on social media: quotes, storytelling, examples, insights, fragments of chapters, the stories that gave birth to the book, tables, models and algorithms. The book starts working as an endless generator of content.
Warming up the audience before the book comes out
The strategy includes teasers, preparatory videos, a writing diary, content from the process, anticipation and intrigue, hints at the messages and work with the reader persona. The audience starts waiting for the book before the release.
Content for the release period
We create content about the publication of the book, emotional Reels, long reads for Telegram, presentations, vertical videos on becoming an author, photos and videos with the boxes of the print run and video support for the sales. This makes the launch vivid.
Content after the book comes out
We warm up the new audience: reader quotes, video testimonials, Reels with readers, chapter breakdowns, an FAQ from the book, series on learning from the book, calls to buy and preparation for the course. The book becomes the centre of long-term communication.
Media content and PR
We create subjects for interviews, talking points for podcasts, texts for public speaking, content for press releases, publications for blogs and long reads for Telegram. The author becomes a media figure.
A content plan for 30 to 90 days
You receive ready subjects, Reels scripts, post texts, rubrics and instructions. This makes running social media simple, structured and effective.
Ready to get started?
Submit your request - a manager will contact you within the day with a detailed quote.