The author brand and positioning

Comprehensive creation of a strong image for the author, of their expertise, messages, legend, identity and position on the market, so that the book works, sells and opens doors. On the non-fiction market one law won long ago: the reader does not buy a book, the reader buys the author. That is why strong books belong to those who have an author brand and clear positioning:

• a distinct voice,
• a recognisable style,
• a clear position,
• an understandable mission,
• values that resonate,
• strong expertise,
• a human story,
• a coherent image.

An author brand is not a set of nice photographs, a logo or a biography. It is a whole system of communication built by a book producer so that:

• the book sells;
• the reader trusts you;
• the author carries weight in the media;
• they are invited to interviews;
• they are quoted;
• they become an expert in their niche.

A strong brand equals attention plus trust plus loyalty plus sales.

Who an author brand is created for

• for experts who want to scale up what they do;
• for entrepreneurs who need authority and recognition;
• for coaches, psychologists and trainers who are building a practice;
• for speakers and lecturers;
• for non-fiction authors entering the market with a first book;
• for authors who want to sell a course or mentoring after the book;
• for those who want to become a public figure.

A strong brand is a multiplier of everything the author does.

The main pains this service solves

• “I do not know who I am as an author.”
• “I have many subjects, so which one do I choose?”
• “Readers do not understand what makes me different.”
• “I do not look like an expert.”
• “My positioning is weak or unclear.”
• “I have no message, no legend, no story.”
• “I do not know how to present myself in the book.”
• “I want the book to work for my brand.”
• “I want to sell after the book, but I have no packaging for it.”

An author brand resolves every one of these points.

The advantages and the results of the service

What the author gets once the brand has been created:

• a clear, strong position on the market;
• positioning that clients understand;
• a ready media image;
• messages that are easy to communicate;
• clarity about how to present yourself on social media;
• a story that captures readers;
• a basis for books, courses and public speaking;
• maturity and confidence as an author;
• an expert image on the level of international authors.

The long-term effects for the book and the business:

1. The book sells more easily, because people already hear you.
2. The audience feels trust.
3. You become a recognisable personality.
4. People want to learn from you in particular.
5. Your products after the book sell faster.
6. Your name becomes a brand.

Why is this service a key one in author producing? Because a book without a brand is a text. A book with a brand is influence. Successful authors are always strong personalities with a clear position. It is the author brand that turns a book:

• into an instrument of influence,
• into an instrument of monetisation,
• into an instrument of growth,
• into an instrument for building a legacy.